The world-renowned popular British chef has captivated us all with his genuine, down-to-earth and charming approach to cooking.
He writes books, runs restaurants and webshops, teaches and makes TV programmes, besides developing and designing kitchen utensils.
His watchword is simple, healthy food with a humorous twist. Creating good and flavoursome food must be fun, which is also emphasised by Jamie Oliver's kitchen series.
Good materials put to practical use, and always in an attractive and stylish design.